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Weekly News Digest

April 3, 2006 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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EBSCO’s NoveList Adds NextReads E-Mail Service

To assist libraries with patron outreach, library marketing, and collection development, NoveList, a division of EBSCO Publishing (http://www.epnet.com), announced the launch of the NextReads e-mail newsletter service (http://www.nextreads.com). Built on the NoveList product suite, NextReads is a subscription-based e-mail readers' advisory and library marketing service. This service provides libraries with more than 20 customizable subject and genre-specific title lists that target the areas of greatest customer demand and interest.

Lists provided by NextReads contain new and midlist titles, selected to maximize use of a library's current holdings, as well as prepublication titles to guide collection development. Each NextReads newsletter will carry a library's own branding and messaging, designed to give libraries additional opportunities to promote collections and services to customers.

The NextReads newsletter lists are created by librarians and readers' advisory specialists using library holdings, reviews, and a variety of other sources. Each issue of NextReads is sent to subscribing libraries 60 days ahead of actual delivery to patrons, allowing for collection review and order placement, if desired. In addition, current Baker & Taylor customers will be able to link directly from the advanced newsletter copy to Title Source 3 to order any titles not yet found in their own collection. Libraries also have the option to edit each newsletter prior to patron delivery in order to tailor the content to reflect local holdings or to add library event or program information. Delivery of newsletters is monthly or bimonthly. The NextReads application may also be used by libraries to create and deliver locally created newsletters featuring "Staff Picks" lists or even book club selections.

Source: EBSCO Publishing



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