|Weekly News Digest
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Dow Jones Expands Breadth of Global Content
Dow Jones & Co. (www.dowjones.com) announced enhancements and expanded global content focusing on companies of all sizes in its SalesWorks and Company & Executives products. The newest enhancements feature additional company profiles on a global level, expanded web content, and enhanced alerts with company specific information.
The enhancements provide users with additional relevant information by boosting the global content offering, particularly outside of the U.S. An additional 3 million records have been added outside of the U.S. on top of the 10 million U.S. companies that were added in May, bringing Dow Jones SalesWorks and Companies & Executives databases to more than 15 million companies.
Sales representatives and business professionals need to be up-to-date with industry news to be successful. Being able to quickly spot and then drill down to companies mentioned in articles gives a user added intelligence to act on an opportunity. Enhanced alerts now include a summary of the companies mentioned in the articles. This extraction technology enables each company mentioned to be linked to a detailed company profile.
Other enhancements focus on helping sales professionals obtain a broader perspective on news impacting their territory through web content. This content is now available within the Company Radar functionality, a feature within Dow Jones SalesWorks that allows sales and marketing professionals to uncover and focus on the right opportunities through precision news filters. The addition of web content to Company Radar extends users’ ability to monitor business changes signaling an opportunity or threat from conversations on a blog to news coverage of smaller companies. The enhancement includes 12,000 editorially selected sites ranging from blogs to news outlets. Additionally, Dow Jones’s Intelligent Indexing is applied to the web content, ensuring results are highly targeted, leading to more relevant and timely alerts.
Further enhancements include the following:
- Improved industry hierarchy navigation
- Detailed interpretation of financial, economic, and political developments and news analysis in global emerging markets from Business Monitor International
- Expanded executive data including executive compensation
Source: Dow Jones & Co.
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