|Weekly News Digest
August 6, 2013 — In addition to this week's NewsBreak(s), the editors have compiled the Weekly News Digest, featuring stories from the week just past that you should know about. Watch for additional coverage to appear in the next print issue of Information Today.
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FirstRain Introduces Market Insights for Big Data Analytics
FirstRain launched Market Insights, a suite of Big Data analytics that offers real-time statistics. FirstRain caters to enterprise sales and marketing teams with its Customer Insights analytics solution, and Market Insights is the next step in helping companies translate their marketing strategies into easily interpreted data.
CMOs (chief marketing officers) can use Market Insights to track new or priority product areas, market to top customers and growing markets, compete with similar businesses, and gain insights from key executive buyers. The solution is cloud-based and uses algorithms to obtain visualizations from external information and social media that are relevant to each particular company. These results are then delivered to FirstRain customers using their social and mobile applications.
“Now with Market Insights, we are delivering the insights that provide a clear and continuous view into the events impacting each company’s go-to-market strategy—helping the whole company make better decisions, react faster to emerging opportunities or risks, and so grow their business,” according to Penny Herscher, FirstRain CEO.
Market Insights can be installed immediately for subscribed customers without needing IT resources or end-user training, and it can be accessed on mobile devices. Features include visualization of trends affecting target markets and regions, feedback from buyers discussing the company’s product or service, and side-by-side comparison of the business developments of competitors and partners.
“CMOs and other marketing leaders are searching for ways to equip their teams with real-time information and visualizations on their complex markets, customers and competitors—all in the context of the company’s specific market strategy,” says Evan Escobedo, a FirstRain customer from Zunesis. “I rolled out FirstRain’s Market Insights solution to more than 3,000 marketing, product and sales professionals at a Fortune 100 technology company and it provided them with an extremely sophisticated and fine-grained view of their target markets and buyers. Today, they’re using it to fuel the many daily tactical and strategic decisions they need to make in order to compete and win in their space.”
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