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Weekly News Digest

April 24, 2006 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Critical Mention Launches ClipSyndicate Service

Critical Mention, Inc. (http://www.criticalmention.com) announced the formation of a new technology platform and business venture, ClipSyndicate (http://www.clipsyndicate.com), which provides broadcasters and other video content producers with an Internet distribution channel that syndicates video clips to thousands of vertical Web sites in need of content for their end users, while providing advertisers new reach to a targeted audience. Clear Channel Television, MultiVu, a PR Newswire company, and other broadcast news providers have already signed agreements with ClipSyndicate.

ClipSyndicate's Web interface allows vertical Web site publishers to syndicate relevant video clips from respected broadcasters and integrate them simply and rapidly onto their sites. Any site that syndicates a clip will be delivered a thumbnail, headline, and summary directly through the ClipSyndicate platform to post on their site. During the beta of ClipSyndicate, membership in the network will be by invitation only. Some of the beta clients of ClipSyndicate include SmartBrief, Cygnus Business Media Interactive, mediabistro.com's TV Newser.com, and Technology Marketing Corporation (TMC).

The founders of ClipSyndicate are syndication veterans. Sean Morgan is one of the founders of ScreamingMedia, the news syndication service. ScreamingMedia, which went public in August 2000, was subsequently acquired by CBS Marketwatch for more than $100 million. After ScreamingMedia, Morgan went on to found Critical Mention, a real-time, Web-based TV search and broadcast monitoring service.

Source: Critical Mention, Inc.



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