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Weekly News Digest

September 17, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Clickability and Inform Join Forces

Inform Technologies, LLC (www.inform.com) has entered into a partnership with Clickability (www.clickability.com), a content management system used by media properties. Clickability will introduce publishers to Inform’s technology, which automatically generates links that enhance the online content and revenue potential of established media brands. The partnership is designed to help publishers benefit from the synergies of the two services, both of which promote new revenue opportunities. The companies said that both solutions are fast and easy to implement, due to their "software as a service" design.

Inform’s artificial intelligence and natural language-based technology uses proprietary rules and algorithms to scan millions of pages of content and to identify topics and articles that are similar and relevant to each other. Based on these relationships, the Inform technology creates editorial-quality links within online articles that provide one-click access to new, automatically generated, topic-specific pages, pulling together articles, videos, blog posts, and other content on a given subject.

By providing these links and pages, Inform can help a media Web site become deeper and more compelling, engaging visitors to spend more time using it. This can result in more readers and more page views, and thus more revenue, as well as an improved ability to compete effectively with search engines and other sites.

(For background on Inform Technologies, see the NewsBreak at http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=17014.)

Source: Inform Technologies, LLC



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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