|Weekly News Digest
March 10, 2020 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
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COVID-19 NEWS: PR Daily's 'How Brand Managers Should Address COVID-19'
PR Daily ran an article stating the following:
With the news changing by the hour (or even the minute) the COVID-19 virus outbreak has companies scrambling to prepare communications strategies.
Regardless of whether the outbreak becomes a full-blown pandemic, taking appropriate operational and communications steps now will help organizational strength and stability.
Here are five tips to proactively communicate and respond to requests for information related to COVID-19:
- Communicate early, often and consistently.
- Sound the alarm, but don’t be an alarmist.
- Find and use credible sources.
- Revisit your business continuity plan.
- Develop a pandemic scenario.
For more information about each tip, read the article.
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