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Weekly News Digest

September 18, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

BurrellesLuce Portal Offers Access to TV News Coverage

BurrellesLuce (www.burrellesluce.com) has enhanced its 2.0 web portal by offering easy access to television news stories that contain keywords clients have asked BurrellesLuce to track for them. This makes it possible for public relations practitioners to receive streaming video of TV coverage from all 210 designated market areas (DMAs) in the U.S.

As with internet and print coverage, the television segments are edited before being posted to a client’s secure website. This helps ensure that only stories matching a client’s monitoring instructions will appear in the portal. Each television, internet, and print story posted in the portal is identified by its lead-in or headline. A client merely clicks on the title to view the TV clip, the internet or print image, or text. TV content is captured for BurrellesLuce by either VMS or Critical Mention, depending on a client’s preference.

BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring, and measurement services. Besides delivering content, the company’s online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, N.J., BurrellesLuce has offices throughout the U.S.

Source: BurrellesLuce



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