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Weekly News Digest

December 11, 2000 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

BookSense.com (Finally) Launches

BookSense.com, the e-commerce product for independent booksellers, has officially launched. Having concluded a 5-month beta test, the national BookSense.com hub site (http://www.booksense.com) and more than 200 affiliated bookstore Web sites are now live and selling books to consumers. BookSense.com is the e-commerce component of Book Sense, the American Booksellers Association's (http://www.bookweb.org) integrated marketing program that's designed to raise consumer awareness about the value of shopping in independent bookstores. (More than 1,200 bookstore locations participate in the Book Sense program.)

Through BookSense.com, each participating Book Sense store has its own co-branded Web site at its own URL, its own content, and a title database of more than 2 million books. In addition, the national BookSense.com hub site aggregates sales and traffic for the individual store sites. The hub site gives customers the ability to locate their closest BookSense.com store or to purchase books from their local bookstore at the hub site. Unlike other online booksellers, BookSense.com-affiliated sites give consumers the option to pick their orders up in their local bookstore and to interact with real booksellers when making a purchase. Each individual store site can feature staff recommendations, local author information, reading group information, and details about in-store events.

Source: BookSense.com



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