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Weekly News Digest

July 2, 2001 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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Biz360, Northern Light Team Up to Measure Corporate Communications Effectiveness from the Web, Print, and TV

Biz360 (http://www.biz360.com), a leader in providing analytic applications for external information, has announced a strategic relationship with Northern Light Technology, Inc. (http://www.northernlight.com), a major provider of information management solutions. According to the announcement, the alliance will enrich Biz360's solutions by adding over 7,000 content sources, giving Biz360 the ability to comprehensively measure online, print, and television content to deliver the richest information analytics available to marketing professionals today.

Market360, Biz360's first solution, is an automated service that brings meaningful analytics to corporate communications activities and difficult-to-measure concepts, such as competitive positioning and industry mindshare. With complete access to Northern Light's comprehensive Special Collection—over 7,000 full-text journals, books, magazines, news wires, and reference sources that span electronic and print media—Market360 customers will now receive intelligent corporate communications tracking, measurement, and analysis.

"We have spent a great deal of time and effort building relationships with significant print and other media sources as varied as ABC News, American Banker, Fortune magazine, and the Hollywood Reporter," said David Seuss, CEO of Northern Light. "This alliance with Biz360 takes our ever-growing collection of articles, transcripts, news releases, and reviews and serves up the cleanest metrics I've encountered."

"We have created an exceptional analytical engine that can structure, unify, compare, and analyze external information in a way that makes previously unmeasurable corporate communications efforts simple to quantify," said You Mon Tsang, Biz360's CEO. "In conjunction with Northern Light we can now plug their vast range of information sources into our analytical engine to create the most detailed and comprehensive analytics the market has ever seen."

The ability to add Northern Light content to Market360's analytics is currently available to customers of Biz360. Contact the Biz360 sales team for more information at 888/4-BIZ360.

Source: Biz360, Northern Light Technology



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