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Weekly News Digest

March 12, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Baker & Taylor in Licensing Partnership With ebrary

Baker & Taylor, Inc. (www.btol.com) has launched the first phase of its integrated digital media distribution platform. The company announced a strategic worldwide licensing partnership with ebrary (www.ebrary.com), a provider of econtent services and technologies. The partnership enables Baker & Taylor to develop its own digital content products and services, as well as to integrate tens of thousands of ebooks and other titles that ebrary has aggregated from more than 350 leading publishers. The new Baker & Taylor digital media distribution platform will be seamlessly integrated to deliver physical and digital content across its customer markets.

Baker & Taylor says the first piece of its comprehensive digital supply chain will be rolling out in the coming weeks. The company says its customers are ready and eager for bundled physical and digital products and services. The integration of ebrary’s technology and products within Baker & Taylor’s infrastructure and workflow will allow librarians to have greater access to print and digital content, will allow publishers to see new revenue streams, and will allow end users to have the tools they need to discover, use, and manage digital information.

"This gives publishers a premium avenue to distribute their content in both print and electronic formats," said George Coe, president of library and education for Baker & Taylor. "There is already great demand in the academic library market, but this digital infrastructure will also serve the growing needs of our government, corporate, and international customers as we integrate collection development, cataloging, and workflow services with the advanced technology and usage statistics in the ebrary platform."

Ebrary has developed a flexible econtent platform, which customers may use in a number of different, integrated capacities: ebrary customers may purchase or subscribe to ebooks and other content under a variety of pricing and access models, and they may license the ebrary platform to distribute, sell, and market their own content online. All options are delivered using a customizable interface and include a choice of ebrary Readers with QuickView for instant viewing in a browser and InfoTools software, which provide contextual searching and integration with multiple online resources. ebrary currently offers a growing selection of more than 170,000 ebooks and other titles from more than 350 leading publishers and aggregators.

Source: Baker & Taylor, Inc.



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