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Weekly News Digest

April 16, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Baker & Taylor Teams With LibreDigital to Provide Publisher Services

Baker & Taylor, Inc. (www.btol.com), the distributor of books and entertainment products, announced a long-term agreement with LibreDigital (www.libredigital.com) to empower publishers to manage content distribution in multiple formats to numerous digital devices and merchandising channels worldwide. LibreDigital is a provider of conversion, storage, and secure distribution for digital content through digital stores and eBook devices.

This partnership creates a Baker & Taylor digital warehouse, from which the company will offer publisher services to include asset management, format transformation, marketing services, and customized channel distribution.

Baker & Taylor also launched its new Digital Media Services group to better support the escalating demand from its publishers and clients for bundled physical and digital media distribution services.

"The Digital Media Services group will help publishers execute an integrated merchandising strategy to deliver their content in multiple formats to multiple devices worldwide," said Bob Nelson, EVP global business development, who will lead the group. "Baker & Taylor is uniquely positioned to monetize publishers' physical and digital content through its extensive client base and other distribution channels."

Source: Baker & Taylor, Inc.



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