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Weekly News Digest

March 3, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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BBC to Syndicate Video Through Mochila

BBC Motion Gallery (www.bbcmotiongallery.com), the footage licensing division of the BBC’s commercial arm, BBC Worldwide, announced a partnership with Mochila (www.mochila.com), the online media marketplace for text, video, and photo content, to distribute its content globally to the more than 3,500 members of the Mochila marketplace. The relationship allows for syndication of approximately 800 video episodes and more than 60 hours of BBC Motion Gallery Short Programs to mainstream media outlets, blogs, and other online entities through Mochila’s ad-supported program.

With Mochila’s ad-supported model, BBC Motion Gallery will provide its content to web publishers for free and earn a percentage of the advertising revenue that accompanies that content. The Mochila suite of customizable widgets, including its proprietary video player, is designed to give web publishers options for leveraging content.

BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, and it has global distribution deals with NHK, Japan’s national broadcaster; ABC, the Australian Broadcasting Corp.; and CCTV, China’s national television station. Mochila’s content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila’s marketplace contains high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, health, and many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions.

Source: BBC Motion Gallery



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