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Weekly News Digest

January 6, 2003 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Ask Jeeves Eliminates Banner Ads

Ask Jeeves Web Properties, a division of Ask Jeeves, Inc., has announced the removal of all banner advertisements from Ask Jeeves (, claimed to be the Web's second most popular search engine. According to the announcement, this move reflects the company's continuing commitment to delivering a highly targeted environment for its clients and a user-friendly search experience for consumers. Ask Jeeves also recently eliminated interstitials, commonly known as pop-up advertisements, from its suite of advertising products.

Ask Jeeves now focuses on its core offerings including Branded Response and Premier Listings. Branded Response provides marketers an opportunity to reach a targeted audience on Ask Jeeves' results page while generating brand awareness through use of graphics and images. Premier Listings are keyword targeted, text-based advertising units that appear at the top of Ask Jeeves' results page. Available across the Ask Jeeves Keyword Network, Premier Listings are a guaranteed way for marketers to get their message included within Ask Jeeves' results.

Source: Ask Jeeves Web Properties

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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