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Weekly News Digest

December 16, 2010 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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Appinions Sees the Web Through the Lens of People’s Opinions

A new software platform has launched, Appinions, for publishing, media companies, and researchers. Instead of reading countless pages of Web content delivered by conventional search tools, Appinions aggregates what people are saying, feeling, and thinking about a particular subject throughout the web. Appinions also released three apps, Sports Appinions, Celebrity Appinions, and Appinions W3 for WikiLeaks.

The technology underlying this innovation is a suite of easily configurable, opinion-based applications based on a sophisticated opinion extraction and aggregation platform launched by Appinions. The company currently targets two markets: publishers and media companies on the web, as well as brand managers, advertisers, marketers, and other research organizations.

Appinions is also introducing a number of downloadable online opinion apps that demonstrate how to harness the power of opinions and experience the next generation of Web content presentation.

Appinions is already being used by companies such as The Economist, real-time broadcast monitoring company Critical Mention, and educational publisher Cengage/Gale. There are more than half a dozen new customers launching applications in Q1 2011.

Appinions app suite can be quickly implemented and configured for any website or marketing research dashboard.

  • Appinions Lens—Automatically see opinions from across the web relevant to topics found in any article
  • Appinions Cubes—Surface opinions based on any pre-selected topic such as WikiLeaks, energy, or health care
  • Appinions Heads—Group opinions around popular themes such as Sports Appinions (players, teams, and events) or Celebrity Appinions, which delivers the latest news and gossip about more than 1,600 celebrities
  • Appinions W3 for Politics—Search for political opinions by keyword, topic, or opinion holder for a quick understanding of who’s saying what in the political landscape. Appinions W3 for Politics can be configured to cover any topic or sector

The pricing model for Appinions is based on the applications installed and their usage. A growing number of Appinions applications are available today for configuration and implementation. Founded in 2007, Appinions, formerly known as Jodange, is a New York-based, privately-owned software solution provider.

Source: Appinions



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